Shibuya LOFT was followed by distinctive large stores in Umeda and Ikebukuro, which cemented our brand image and led to the establishment in 1996 of THE LOFT CO., LTD. ![]() The LOFT that emerged as a result was exciting and welcomed by a broad range of customers. This led to the concept "Showcase of Time." We aspired to present snippets of the needs, trends, and feel of the times, to propose lifestyles through our assortment of products and services, and to be a place where customers could come without a fixed purpose but with the hope of encountering something special. We set our sights on a store where customers came not only to purchase predetermined items but also to window shop, to enjoy browsing the products, and to naturally prolong their stay. Our conclusion was to depart from merchandising that promoted function and utility, and to display an edited assortment of items that set the trends of the times. From morning to night, we rushed to and fro studying conventional supplies stores and exploring presentation techniques that surpassed the typical shelves lined with children's school bags and stationery. At the time, household goods specialty store was a new, unique concept in Japan. ![]() ![]() Our origins date back to 1987 with the opening of the LOFT Annex of Seibu Shibuya. LOFT is a leading Japanese household goods specialty store operating 117 branches nationwide today (as of March 31, 2019).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |